OPI Me, Myself & OPI Collection
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OPI Me, Myself & OPI Collection
Art Direction, Campaign, Brand Refresh
Role DesignerStudio RoAndCoChief Creative Director Roanne AdamsManaging Partner Rebecca Angus Smuth
Creative Director Nikki HuffmanPhotographer Ian SmithDirector Jillian IscaroNail Artist Naomi YasudaStyling Jamie OrtegaProps Allie LeoneMakeup Deanna MellusoHair Neemah LafondProduction Kadota Productions
[2022]
Introducing the Me, Myself and OPI Spring 2023 collection, a revolutionary line of data-inspired nail colors.
In addition to the campaign, for this season, we were tasked to help with an overall brand refresh. For the season, we were also tasked with naming and strategy.
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