An exciting new vertical to the brand’s beauty category, Zara Hair has been formulated, curated and designed with renowned hair stylist and longtime collaborator Guido Palau.

This collection, titled "Everyday Basics" is a group of six products for a range of hair types and for everyday styling. With this in mind, the creative approach for this project was to cast a range of talent, showcasing the diversity of hair, and playing the idea with "screen tests." For each talent, testimonials as well as a range of portraits were captured.