The Zara Hair "Glitter in Gold" campaign was created to tease to the customers what is to come for the main launch in the following year.

Leaning on Guido Palau's , the hair creative director, expertise and mastery, sculpturestque silhouettes and forms were highlighted with the gold product shimmering and shining.

As additional content, Guido tapped Kaia Gerber, longtime friend and collaborator, to help launch the product through a more informal, and playful social content.