“Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.”


While working at the startup, Fisherman, I created our website to be the face that our clients will be greeted with. This page was ultimately going to be the main portal from which clients could access their own dashboards, so it was crucial to make the homepage both friendly to potential new customers, and to those who were already familiar with our product. We decided to go with something that was playful, but yet still adhered to the design of our brand.

To keep it current and modern, the illustrations were all created using a flat design and the use of subtle gradients were used through out. As for animation, which can be seen in the prototype, a subtle parallax was used through out the webpage.