BRIAN M KANG

BC NEURO

LOGO DEVELOPMENT | 2016

BC Neuro, or Boston College Neuroscience, is a group at Boston College focussed on raising awareness of neuroscience through out the student communitity

The final logo selected utilized university colors, to retain some connection to Boston College and to hint at more of an academic nature. Additionally, two different fonts were used - one from the university, the other, sans-serif to reflect the nuanced nature of neuroscience, building off the old into today's modern era.

Within the logo itself, is an action potential - a reference to a key concept used through out neuroscience.

The following are some original concepts developed for the logo. The final was selected since it retained a modern, yet formal feel.