REBRAND PROPOSAL | 2016
“A man of genius makes no mistakes. His errors are volitional and are the portals of discovery.”
JAMES JOYCE, ULYSEES
This was a project, undertaken by Professor Joe Nugent. The goal was to create a VR game that is based off of Jame Joyce's Ulssyes. Using the text as a base, the game was constructed by an array of students, all from Boston College, Northeastern, and Berklee College of Music. As a member, my primary focus was on the graphic design/graphics of the game. I was brought on as another set of eyes and the following was my proposal on its rebrand, to bring it a greater level of focus as a VR game.
Given that JoyceStick was a modern interpretation of a classic book, a virtual reality game nontheless, it was fitting that the style inspiration be from the early twentieth century modernistic movement, a movement concerned with challenging traditions andunderstanding self-consciousness.
The hallmarks of the early modern graphic design is its adherence to a strict, geometric grid system with an emphasis on negative space. Another trait is its use of sans-serif font. However given the movement’s focus on consciousness, the designs also carry glimpses of past movements, such as the art noveau and art deco movements that dominated in the late nineteenth century.
The only major recommendation was making the logo a little thinner. For smaller sizes of the logo, it may be necessary to make the glasses thicker to make it visible. However, the thinner glasses are a little bit more historically accurate to the original pair that James Joyce wore and it gives the logo a cleaner shilouette. The other major change would be the typeface associated with the font; more information can be seen on the typography page.
This primary color is based off of the cover color of first edition of Ulysses. According to one source I could find, James Joyce specifically wanted the cover of the book to be bound by this specific color - “the color of the Greek sea on which Odysseus had first sailed to recapture Helen, and then sailed away again to escape from Troy.”
The aim of these typefaces is to mirror the actual typefaces that were used in the time that Ulysses was written. Again, what is characteristic of the modernistic movement is the sans-serif font. The typefaces used in this art movement was a response against the overly decorate fonts and hence are very simple and clean. On top of that, they tend to follow a grid format, occasionally being assymetric. The following fonts are either from the 1920’s or are modern interpretations of the fonts that were created during that period.
The challenge faced with this website is translating the modernist movement from paper to an interactive online platform. To do so, very geometric shapes and a clean aesthetic is what we strive for. What aids in this proces is the fact that this is for a VR game, wjich allows us to take more liberties and take a modernist approach and make it even more “modern.”
What will make this website interesting will be its various interactive features such as parallax, etc. - however the aim is to keep a simple aesthetic, letting the content speak for itself.
These posters are just potential variations. They are created based off of the modernist style that would have prevailed when the book was written. With more contextual evidence, more can be styled to reference the book. These are just stylistic renderings.