“Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.”


Fisherman was a startup that I was involved in as its Creative Director - currently I stand as one its advisors. One of my jobs was to create and curate the brand image. We wanted something that was modern, clean, yet nuanced and sophisticated - something that looks easy on the eyes, but hard to duplicate. The aesthetic that was strived for was one that was modern, yet playful. We wanted a style that would last through the next few design trends, without trying to hard to keep up. It needed to be unique, yet current.